A person fabricating neon signage

OUR STORY

Wellcraft MFG was founded by Jesse Isenberg, a craftsman with a deep passion for traditional sign-making. Early in his career, while working at local sign shops, Jesse had the privilege of learning from seasoned veterans of the trade. Immersed in the art of hand painting and gilding, he quickly became hooked, absorbing as much as he could from the skilled craftsmen who mentored him.

As the industry shifted toward speed and efficiency, signs became more templated and generic, often sacrificing good design and craftsmanship. Determined to preserve the artistry of the trade, Jesse founded his new company in 2009 after losing his job during the recession. Drawing on his early skills, he embedded himself in a network of designers and artisans, collaborating to create signage and graphics with a more handcrafted, artisan approach.

"We strive to create signage that authentically reflects a brand’s essence—every project begins with understanding its unique story." — Jesse Isenberg

Guided by this vision, Wellcraft MFG has grown into a team of creative fabricators, designers, painters, and craftspeople dedicated to delivering turnkey solutions and high quality products..

Pink circular wall sign with C and W letters

We blend technology and craftsmanship to raise the bar on every project. Combining modern tools like CAD and CNC machinery we can dial in the details and explore bold ideas, all while keeping quality in the front and center.

From architectural builds to custom signage, our skillset gives us the flexibility to take on complex work and conquer any challenge. This allows us go above and beyond to bring creative solutions to the table.

Providing Creative Solutions For Fabrication

Our team is built from a foundation of diverse creative expertise. We come from varied backgrounds in design, engineering, and fabrication; allowing us to approach each project with unique perspectives and provide creative solutions. We take pride in constructing pieces that symbolize the hard work and dedication you put into your business.